Thursday, November 8, 2007

Coffee Sales Driving McDonald's Growth

McDonald's Corp., the world's largest restaurant company, said October sales rose 6.9 percent as consumers bought more cinnamon rolls and coffee in the U.S....

McDonald's has posted monthly sales gains the past 4 1/2 years by adding iced coffee and lattes to two-thirds of its U.S. restaurants to compete with Starbucks Corp....

The company started selling a stronger coffee blend in 2006 to win customers from Starbucks, the world's largest coffee chain. McDonald's is testing an expanded beverage lineup, including lattes...

Global revenue increased 10 percent to $17 billion, McDonald's said in a regulatory filing Oct. 19.

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Once again conumers are benefiting from competition

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